Marketing is a crucial part of any business and there are hundreds of companies out there that can help early stage founders with marketing, however, the key question is - how do you know they are actually doing the right job for you?
In this week's podcast we talk about:
- What do you need to know or do before you even start marketing
- What the difference is between marketing and advertising
- How you build a credible marketing process
- How you adapt a marketing process once you're out in the market
- Defining your customer segment
- Pricing and distribution