We often get asked by entrepreneurs what the best way is to advertise on a budget.
In this week's podcast Alan and Bhairav discuss:
- How do you execute a marketing strategy on a shoe string budget?
- What do you need to be saying to your audience?
- What makes a good story for your business?
- What channels should you be using to speak to your audience?
- Is a direct approach better to an indirect approach?
- How do you develop and refine your approach to customers?