Episode 16

Marketing in the Real World - Recent Lessons Learnt

Published on: 18th October, 2022

In this week's podcast Alan and Bhairav talk about Atom CTO's marketing journey

It has been a number of years since Bhairav talked about his experiences of marketing and in this podcast, he gives an update on where Atom is today with regards to marketing and the key lessons he has learnt

The main takeaways from this podcast are:

  • You should approach marketing in the same way you would any other function within your company
  • Have a clear set of objectives in mind before you start
  • Take time in finding the right team that will understand your business and help you market
  • Don't be tempted to market to everyone and everywhere, keep your marketing focus
  • Be consistent in your messaging and maintain the same look and feel
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About the Podcast

Real World Entrepreneurship
Talking the truth to entrepreneurs
In this podcast Alan and Bhairav talk about the real world issues that are faced by entrepreneurs and small business owners

We have both run successful businesses, raised money, grown them globally and now we're giving practical advice to the next generation of entrepreneurs. We don't do platitudes.

We also talk to entrepreneurs from across the world and get them to share their stories and challenges

About your hosts

Alan Clarke

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Strategy and Marketing specialist who helps businesses unblock the blockages that are preventing them reaching their full potential.

I love helping businesses develop strategies and action plans that get them working better and achieving their ambitions.

I excel at tackling thorny problems and difficult tasks, making things happen and achieving business goals.

I have an ability to break through the clutter, identify the nub of the problem and get the business moving forward.

Those working with me feel energised and empowered.

People like my honest, direct approach and my focus on securing meaningful results.

Bhairav Patel

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I've worked in IT for over 20 years starting life as a consultant at PwC and IBM and then moving across the table to becoming the CTO for Norway's largest privately owned e-commerce business.

After growing a number of brands and expanding the business across Europe, I joined a FinTech startup that raised $12M in 2012 and was added to the Forbes FinTech 50 list in 2016.

Following a short spell at an e-commerce business in Bangkok, I started Atom Ventures where we invest in and help small businesses and startups grow their business by providing high quality technology advice and development