Episode 20

Creating a winning strategy with 5 key questions

Published on: 30th November, 2022

In this podcast Alan and Bhairav talk with Mark Farrar-Brown from Fit to Lead

Mark is a coach to CEOs of scaling businesses and in this podcast he shares a number of insights with us from the world of entrepreneurship, most notably the 5 questions you need to answer as a start-up founder in order to create a winning strategy

As you can expect, this episode, like all others goes off topic and the team talk about purpose - hasn't it always been a thing, don't all business leaders have a purpose

We also talk about how the new generation coming through values much more than just money and the purpose needs to be something meaningful

In addition to this Mark gives his insights into an investor and what the common mistakes founders make when they pitch to him - hint, its all about the finances

We end this episode on a somewhat positive note in that the VCs are now back to doing due diligence and funding businesses that have as solid basis

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About the Podcast

Real World Entrepreneurship
Talking the truth to entrepreneurs
In this podcast Alan and Bhairav talk about the real world issues that are faced by entrepreneurs and small business owners

We have both run successful businesses, raised money, grown them globally and now we're giving practical advice to the next generation of entrepreneurs. We don't do platitudes.

We also talk to entrepreneurs from across the world and get them to share their stories and challenges

About your hosts

Alan Clarke

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Strategy and Marketing specialist who helps businesses unblock the blockages that are preventing them reaching their full potential.

I love helping businesses develop strategies and action plans that get them working better and achieving their ambitions.

I excel at tackling thorny problems and difficult tasks, making things happen and achieving business goals.

I have an ability to break through the clutter, identify the nub of the problem and get the business moving forward.

Those working with me feel energised and empowered.

People like my honest, direct approach and my focus on securing meaningful results.

Bhairav Patel

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I've worked in IT for over 20 years starting life as a consultant at PwC and IBM and then moving across the table to becoming the CTO for Norway's largest privately owned e-commerce business.

After growing a number of brands and expanding the business across Europe, I joined a FinTech startup that raised $12M in 2012 and was added to the Forbes FinTech 50 list in 2016.

Following a short spell at an e-commerce business in Bangkok, I started Atom Ventures where we invest in and help small businesses and startups grow their business by providing high quality technology advice and development